Once you’ve earned your customer’s attention and the sale, your real work begins. According to surveys, customer satisfaction is at an all time high, while customer loyalty is at an all time low. Gaining new customers isn’t nearly as challenging for companies as developing loyal customers. Yet, there are 5 top things you can start today that drive customer loyalty.

Customer’s emotions have real financial implications for business. Emotion will drive your customer to dump their current brand and come looking for yours. A lot of new business comes to you because a customer was dissatisfied with how they were being treated by your competition. …click here to read more

Staying in touch with your past customers is a proven way to keep your customers thinking about you. In essence, when your customers hear from you, they are reminded of you. They start thinking about you again. When they are thinking about you, they are more likely to conduct business with you and refer you to other people they know.

Rather than sending out impersonal mail or a sales flyer with a coupon, create a system for staying in touch on a regular basis that is easy, repeatable and practical. When your system is simple, you’re more likely to stick with it. Your consistency is key for staying in touch with past customers.

Invite, Introduce and share Interests with your customers …click here to read more

Great customer service depends not only on your ability to offer friendly service, it also requires a bit of energy on your part. What do you do when the afternoon slump is begging you for a nap or that early morning meeting starts before your cup of coffee kicks in?

When you boost your energy level, even momentarily, you increase your happiness quotient, reduce stress and improve your overall health by boosting your immunity. You will also offer better customer service than your competition. When you boost your energy, you’ll boost your level of service.

Here are 10 tips to boost your energy level …click here to read more

Angel Tuccy writes about the pursuit of dreams in her book, Lists That Saved My Life. On Friday, April 30th, 2010 Tuccy achieved her dream of becoming a bestselling author… not once, but twice in the same day on one of the busiest Internet websites in the world, Amazon.com.

“I always wanted to be a bestseller… someday”, says Tuccy. “But until recently, I never really thought that I had much to do with it. It was up to other people to discover my book, and then decide to buy it. That’s what I thought. Then a girlfriend and I attended the national conference for the Women’s Information Network held in Los Angeles, CA, and I was challenged by the notion that though I have dreams… I am not thinking ‘big’ enough.” …click here to read more

Seeing your own name in lights is a big dream for a lot of people. Using that information, you can create an overwhelming, yet subconscious, emotion in your customers by personalizing your information to them.

Personalized newsletters and emails have an increased rate of return. Emails and newsletters are more likely to be read and more time will be spent on a web page when your name is listed, versus when it’s not. …click here to read more

We all agree that customer service is a good thing. Some would even say that more is better when it comes to connecting with your customers. But is it possible to overdo “customer service”? Is it possible to drive business AWAY by doing and saying all the right things? …click here to read more

Email can be a powerful tool to connect with your customers, if it’s used in a genuine way. Avoid some common email mistakes and you’ll increase your chances of your emails being read. For help with email etitquette, read Email Etiquette often and share it with your co-workers.

In the world of Email, avoid common, yet easily avoidable, mistakes.
…click here to read more

Using email etiquette increases your chances of your correspondence being opened and read. A lot of people don’t bother to read an email before they send it out, as proven from the many spelling and grammar mistakes contained in so many emails. Instill some email etiquette and protocol, then read through your email through the eyes of the recipient. This will help you send more effective messages and avoid misunderstandings and inappropriate comments.

Email Etiquette …click here to read more