You’re told to fill your customer pipeline with as many prospective customers as possible. The idea behind this theory is when you have a full pipeline, then you have more true customers coming out. Do you believe that is really how it works? I doubt that if you fill your pipeline with non-customers, then ideal customers will come out. The truth is, you don’t really want it all, nor do you have to have it all. You don’t need a full pipeline to have true customers – you need a filtering system to filter out non-customers. If you’re busy and out amongst people, then you meet enough people day in and day out that aren’t really prospective customers. You know it, and they know it, but aren’t you told that you’re supposed to add every new person you meet into your pipeline? These days, there are filters for everything. You can buy filtered water, filters for your coffee and filters for your air. You can add filters to software programs, shows on cable television and to block unwanted phone calls.
We use filters to make sure we’re left with only the purest, finest of what we are truly interested in. Can you filter out customers?
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