Seeing your own name in lights is a big dream for a lot of people. Using that information, you can create an overwhelming, yet subconscious, emotion in your customers by personalizing your information to them.

Personalized newsletters and emails have an increased rate of return. Emails and newsletters are more likely to be read and more time will be spent on a web page when your name is listed, versus when it’s not. Psychologically, your customers are drawn to their own name. By including their name in the text, you keep their attention longer and have more chances of creating a sale by simply using your customer’s name. 

Use their name, and you’ll keep your customers looking – at YOU.