Word of Mouth marketing, the art of getting your customer to brag about your company, is the most coveted marketing plan in the business world. Yet, word of mouth marketing is the most untapped resource that many business owners implement. Understanding the motivation that your customers feel when they refer you is the key to creating a marketing plan that continues to create the behavior that your customers are looking for to share your story. Read more »

What if you had super-powers? What if you could choose the super-power you possessed? What if you didn’t need to have an alter-ego or alias, but instead, you could assert your power upon everyone who crossed your path, every moment of every day? Would the world be a different place? Read more »

The complexity of language is one of the things that differentiates us from the animal kingdom. Our ability to take such complexity, and complicate it further is uniquely human! In life, as well as business, it would do us well to simplify whenever and wherever possible. Read more »

They say you never get a second chance to make a first impression, and we suppose that they are right. Opportunities to connect in an overwhelmingly positive manner present themselves in abundance at the very onset of a relationship, and diminish over the passage of time, directly correlated with an increase in the number of opportunities missed. Read more »

Welcome! (huh?)

Dear , (you’ve got to be kidding!)

Thank you for your recent subscription. (my wha…?) By subscribing to our newsletter (I didn’t!!) you’ll receive the following benefits:

- Exclusive coupons & discounts (on products & services I don’t purchase) Read more »

Have you ever had a “difficult” customer? You know the kind… they want to make your life as uncomfortable as possible… just to share their personal misery with you. What do you do when someone with an axe to grind, decides to take aim on you, in your place of business? Read more »

We give thanks. That’s what we do. Our culture is one of gratitude and recognition. At least… it should be.

The number one motivator in the workforce, perhaps surprisingly, is not money… it is recognition. Above the value of the paycheck, employees treasure a kind word tossed in their direction. And they will do virtually anything in order to gain that praise from their superiors. Read more »

Okay… now listen up! Better yet – do more than listen…

When you pick up the phone and call someone, and they’re not there… please leave a message. Any message. Well – not this message: “Hi, it’s me. Call me back.” That’s not a message. That’s the equivalent to another 2 rings of my Phil Collin’s ringtone. I know it’s you… Caller ID took care of that. And you are the one who felt like calling me… so why am I expected to call you back? I don’t know what to say to you when I call you back, since i wasn’t the one who called you in the first place. You called me. Read more »