Seeing your own name in lights is a big dream for a lot of people. Using that information, you can create an overwhelming, yet subconscious, emotion in your customers by personalizing your information to them.
Personalized newsletters and emails have an increased rate of return. Emails and newsletters are more likely to be read and more [...] Read more »

We all agree that customer service is a good thing. Some would even say that more is better when it comes to connecting with your customers. But is it possible to overdo “customer service”? Is it possible to drive business AWAY by doing and saying all the right things? Read more »

Today, I was visited by a salesman who just happened to be in my office building visiting one of his own customers. I was impressed by the effort. When you stop in and tell your customers how much you appreciate their business, you give them something to tell others about. I know that there are [...] Read more »

When working on your marketing campaign to connect with more customers and bring more sales to your door, there is one perfect sales flyer you can send. It doesn’t require a large PR firm to create a catchy headline. It doesn’t require a gimmick that looks like an item from the government or a huge [...] Read more »

Jotting off a quick email to be thankful is easy and only takes a few moments. When you take the time to follow up with a hand written thank you note, you can easily turn those few moments into a memory that can last a lifetime and create a loyal connection. In this electronic age, [...] Read more »

When it comes to sales and marketing for your company, YOU are not the best person to be selling for your business. No need to panic; you have a database full of capable sales people. Your existing database is your gold mine to new prospects. If you know anything about panning for gold, you know [...] Read more »

Over 30 million business pages now exist on Facebook alone, not to mention, the other five dozen or so, social media sites. Most businesses we come across are just hobbyists – hacking away at their computer all day long versus going out and interacting with their potential customers. But there are some successful [...] Read more »

The number one obstacle to building your business into a thriving entity may surprise you. In a world predisposed to pointing fingers and making excuses, we, as a general rule, overlook the biggest offender, the main reason for our lackluster sales… to quote author Walt Kelly, “We have met the enemy, and he is [...] Read more »