Angel Tuccy writes about the pursuit of dreams in her book, Lists That Saved My Life. On Friday, April 30th, 2010 Tuccy achieved her dream of becoming a bestselling author… not once, but twice in the same day on one of the busiest Internet websites in the world, Amazon.com. Read more »

Seeing your own name in lights is a big dream for a lot of people. Using that information, you can create an overwhelming, yet subconscious, emotion in your customers by personalizing your information to them.
Personalized newsletters and emails have an increased rate of return. Emails and newsletters are more likely to be read and more [...] Read more »

We all agree that customer service is a good thing. Some would even say that more is better when it comes to connecting with your customers. But is it possible to overdo “customer service”? Is it possible to drive business AWAY by doing and saying all the right things? Read more »

When sending an email, what to do and what not to do will help you avoid embarrassment and frustration. Read more »

Email doesn’t have to be stuffy and formal. Using email etiquette increases your chances of your correspondence being opened and read. Read more »

When working on your marketing campaign to connect with more customers and bring more sales to your door, there is one perfect sales flyer you can send. It doesn’t require a large PR firm to create a catchy headline. It doesn’t require a gimmick that looks like an item from the government or a huge [...] Read more »

Jotting off a quick email to be thankful is easy and only takes a few moments. When you take the time to follow up with a hand written thank you note, you can easily turn those few moments into a memory that can last a lifetime and create a loyal connection. In this electronic age, [...] Read more »

10,000 feet… There you are cruising comfortably among the clouds when much to your surprise the pilot of your airplane straps on his parachute, urges you to do the same, and then pops the door and jumps! This scenario is not much different than when you find yourself in a small business that [...] Read more »