As business owners or sales people looking to attract new sales, you need more tips to attract new customers. You’ve learned all the tricks and techniques that push customers into making a decision, but when you’re pushing your customers, it’s easy to feel rejected before you even get started. Chasing customers is tiring – it’s way more fun when they chase you.

To create new sales, you have two options. You can fish for new prospects yourself or, you can look to your past customers to help create a new pool of fresh sales. We often overlook the value of past customers because they don’t have the same invested interest in growing our business as we do, but they offer a distinct advantage. Because they don’t receive any financial compensation, your potential customers know that their testimonial is unbiased and they don’t feel pushed. When a potential customer learns about you from an unbiased source, the possibility of turning it into a sale greatly increases. This is a great benefit to “pull” marketing.

Using the internet is a great way to get your customers to chase you. But you don’t have to put all your eggs in one basket. Here are 7 fun ways you can attract new customers to your brand. It’s called Push Versus Pull Marketing. There are several blogs out there discussing this very topic. You can also download the March 24th broadcast of the Experience Pros radio show for you sassy banter on the topic.

If you are looking for instant gratification, and can’t wait for the radio show, here is list of seven marketing techniques that will pull your customers into your brand versus you pushing your services onto them.

1. Set up your website and match the domain name to your business name. Matching the name makes it easy for customers to find you and to promote you to others. If you aren’t the owner of the company or you are competing with other sales people, consider creating your very own personal website. Your website is your store that is open 24 hours a day. Turning your website into a destination that people want to return to and tell others about keeps potential customers returning to you instead of your competition.

2. Create a personal profile and a business presence on social networks such as Facebook and LinkedIn. If all eyes are on social media, you want to make sure your brand has a presence. Read this blog asking the question, are you being found? http://www.shubee.com/buzz/are-you-being-found

3. Your potential customers are reading blogs and this is a great platform to talk about your industry. You don’t have to create your own material. Find other blogs and comment on them. This draws attention and potential customers to your brand.

4. Attend networking events to expand your network, not to sell to the people in the room. Create relationships with people you can brag about. They will brag about you, too.

5. Submit your own articles to publications that your target market read. Written articles create visibility and credibility for your brand. Establish yourself as the expert and people will be contacting you.

6. Get involved with internet radio. Here is an inexpensive medium that puts your message out for all to listen to and enjoy on their own schedule. Shows can be downloaded, podcasted and listened to any time, no matter when it was recorded. If you don’t have enough content to start your own show, become a guest on someone else’s show who shares the same audience you’re after.

7. Use invitations to create a connection. People love to be included. An invitation to an event you are holding or that your trade association is putting together provides multiple opportunities to connect with your customers. The secret to a successful invitation is all in the follow up. Do not drop the ball here.

Stop chasing customers and put your brand in places where they can pull you in on their own schedule. The results are way more fun when your customers chase you.