Staying in touch with your past customers is a proven way to keep your customers thinking about you. In essence, when your customers hear from you, they are reminded of you. They start thinking about you again. When they are thinking about you, they are more likely to conduct business with you and refer you to other people they know.

Rather than sending out impersonal mail or a sales flyer with a coupon, create a system for staying in touch on a regular basis that is easy, repeatable and practical. When your system is simple, you’re more likely to stick with it. Your consistency is key for staying in touch with past customers.

Invite, Introduce and share Interests with your customers

Invitations – Invite your customers to events you are attending or holding. Look at your address book and choose four events each year to invite your customers to. An invitation makes people feel special and offers a great reminder of your brand to your customers.

Introductions – Introduce people to each other who would never have met naturally. Invite 3-5 people to join you for coffee each week. Look for something in common and make introductions. An introduction can add value to their lives and it reminds your customers of you.

Interests – Send articles, links, or book ideas to your customers. Seek out books or articles that you think they might be interested. This step requires that you know something about your customers. These interests can point back to your industry, but it’s not necessary. The re-connection with you is often enough of a touch to keep your customers thinking about you.

Inviting, introducing and sharing interests will keep your brand on the tip of your customer’s tongue. Creating customer conversation is the most perfect form of marketing and you can create that conversation by staying in touch with your customers.