Angel Tuccy writes about the pursuit of dreams in her book, Lists That Saved My Life. On Friday, April 30th, 2010 Tuccy achieved her dream of becoming a bestselling author… not once, but twice in the same day on one of the busiest Internet websites in the world, Amazon.com.

“I always wanted to be a bestseller… someday”, says Tuccy. “But until recently, I never really thought that I had much to do with it. It was up to other people to discover my book, and then decide to buy it. That’s what I thought. Then a girlfriend and I attended the national conference for the Women’s Information Network held in Los Angeles, CA, and I was challenged by the notion that though I have dreams… I am not thinking ‘big’ enough.” …click here to read more

Seeing your own name in lights is a big dream for a lot of people. Using that information, you can create an overwhelming, yet subconscious, emotion in your customers by personalizing your information to them.

Personalized newsletters and emails have an increased rate of return. Emails and newsletters are more likely to be read and more time will be spent on a web page when your name is listed, versus when it’s not. …click here to read more

We all agree that customer service is a good thing. Some would even say that more is better when it comes to connecting with your customers. But is it possible to overdo “customer service”? Is it possible to drive business AWAY by doing and saying all the right things? …click here to read more

Email can be a powerful tool to connect with your customers, if it’s used in a genuine way. Avoid some common email mistakes and you’ll increase your chances of your emails being read. For help with email etitquette, read Email Etiquette often and share it with your co-workers.

In the world of Email, avoid common, yet easily avoidable, mistakes.
…click here to read more

Using email etiquette increases your chances of your correspondence being opened and read. A lot of people don’t bother to read an email before they send it out, as proven from the many spelling and grammar mistakes contained in so many emails. Instill some email etiquette and protocol, then read through your email through the eyes of the recipient. This will help you send more effective messages and avoid misunderstandings and inappropriate comments.

Email Etiquette …click here to read more

Today, I was visited by a salesman who just happened to be in my office building visiting one of his own customers. I was impressed by the effort. When you stop in and tell your customers how much you appreciate their business, you give them something to tell others about. I know that there are a lot of sales people who knock on doors and beat the streets for new business, but I wonder, how often do you stop and visit your current customers?

So often, once the transaction is over, your attention quickly moves on to the next customer. You leave your past customers in the dust, while you go looking for that prince of a customer who will make all your sales goals come true. Yet, you already have a customer who values your product. Here is somebody who has already bought into your brand. However, once the sale is over, they never hear from you again. That is, unless you’re pitching for another sale. You already know that it’s less expensive to retain a current customer versus seeking out a new one, but how do keep your brand in front of a customer without coming off as a pushy nuisance? You’re out there kissing a lot of frogs wondering, “where is my prince?” Your prince of a customer is found in the FROGS. …click here to read more

When working on your marketing campaign to connect with more customers and bring more sales to your door, there is one perfect sales flyer you can send. It doesn’t require a large PR firm to create a catchy headline. It doesn’t require a gimmick that looks like an item from the government or a huge increase in your marketing budget. In fact, you can even put your company logo on the outside and it is still guaranteed to be opened, read and acted upon.

The very best item you can send to your customers is a handwritten note card. It’s not the trendy new thing, in fact, it’s a little old-fashioned. And, it’s exactly what your customer is looking for from you.

You are asking your customers to change their habits or their pattern to come and do business with you. Make it personal and you’ll show them that their business really matters to you.

Here is how to write the perfect note card that gets opened, read and acted upon. …click here to read more

Jotting off a quick email to be thankful is easy and only takes a few moments. When you take the time to follow up with a hand written thank you note, you can easily turn those few moments into a memory that can last a lifetime and create a loyal connection. In this electronic age, it’s really simple to send an e-card or an e-mail, but a handwritten note sends a much deeper message and conveys more than words can say.

Often, it’s easy to write a good first line, but filling up, even a small note card, can give anyone writer’s block. …click here to read more