As a business professional, you are constantly being enticed by new ways to be successful and create profits. You want a profitable business. You want to offer extreme customer service. You want to improve the quality of your services with less mistakes and create more effective use of your time. It’s easy to make those decisions, when you know how your business flows.
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Sometimes, I sound like a broken record. Write thank you notes, write thank you notes, hand-write thank you notes. This is the most important piece of literature you can mail out to your customers, and yet everyone tells me that they don’t do it. A hand-written thank you note is guaranteed to be opened by the recipient - and often, left out on their desk for themselves and others to see. A hand-written thank you note is guaranteed to be read by the intended, rather than filtered through by an assistant. A hand-written thank you note is one of the best ways to put your brand in front of your target market.
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I was a guest at a networking leads group and was enjoying the commentary going around the room as each person recited whom they had referred and done business with recently. It was inspiring to hear so many people add value to the others in the room by being walking testimonials for each other. I love hearing people brag about others they’ve done business with because it fits my philosophy that you are the worst person to be selling your product. …click here to read more

If you hang around Angel or me for very long, you are guaranteed to hear about our passion for campaigns as an effective alternative method of business development. A campaign is defined as an event or promotion - or just something worthy of getting the word out - and is often associated with multiple methods of connecting with your existing customer base.

Our friend in business, Nelson Wahlstrom owns Iron Forge Trailers in Englewood, CO. He recently ran a campaign (a pig roast) that was designed to honor his existing customers. It was a huge success. Whereas he was expecting a turnout of about 35-40 people, more than twice that many showed up. He honored his “best” customer with a beautifully framed photo, commemorating the great relationship that they share. He aligned with several other companies, and promoted their work as well as his own. And he touched the lives of many in the process. …click here to read more

Angel and I attended a rather unique Business After Hours networking event last night. It was held at a mortuary. That’s right… a mortuary. Dead people. Tomb stones. Creepy, right? NOT AT ALL!

I have to say, it was one of the most wonderful, truly ALIVE events that we’ve been to - ever! Every detail was thought of and planned for. The catering was unbelievable! The location was immaculate and well-suited for a gathering. The staff were attentive and pleasant - truly pleasant to be around! The weather was amazing, and the turnout was impressive. …click here to read more